• Location of the Medical College & Hospital: The proposed medical college Hospital is suitably located in Vill: Aishtala, P.O.: & P.S.: Ranaghat, Nadia. Its strategic positioning enables it to attract patients not only from across the state, particularly from Nadia, North Bengal Districts, Murshidabad, and North 24 Parganas but also from neighboring Bangladesh and the Northeastern states.
• Proficient Team of Committed Physicians: An adept ensemble of dedicated doctors will spearhead the project to triumph. Lucrative offers, emphasizing ethical medical conduct, are being extended to recruit elite clinicians for this initiative. The consensus among most interviewed consultants is their eagerness to align with the upcoming hospital.
• Local Demand for the Healthcare Facility: A significant disparity persists between the demand and availability of healthcare services, necessitating a substantial increase in the medical workforce. This gap can only be effectively bridged through the establishment of a greater number of medical colleges.
• Starting When Needed Most: Currently, there is a notable absence of an integrated medical college and multi-specialty hospital of comparable caliber in that region.
• Quality, with Affordable Cost: Providing a balanced service of Quality & Cost.

Referral Pattern to increase patient footfalls

Model - I
-    Swasthya Sathi Model Hospital.
-    Health checkup at moderate cost for first 3 months, Camps, etc. to be held in these areas will have a ready infrastructure for the same and an existing brand name making it easy to get maximum footfalls in the cam.

Model – II
-    Hospitals can offer health & or life insurance to GPs in the range of 2 to 10 lakh as an incentive for referring the patient.
-    GPs referring more than a certain percentage of patients to the proposed facility can be encouraged by giving incentives in the form of support for further continued education, attending seminars, workshops, conferences. Recreational incentives like picnics, weekend family trips or social get together.

Model – III
-    Promote no-cutting practice and target those consultants and GPs who believe in the same. This is possible if consultants are giving adequate infrastructure and HR policy support, which is more important in retention of doctors than monetary benefits.

Other Marketing & Service plans
a.    Target Market:
-    Lower Income Group
-    Middle Income Group
-    Higher Income Group
-    Corporate
b.    Tools
-    Organizing Events like CMEs, Seminars, weekly lectures and show casing hospitals team of doctors and services offered. Apart from keeping the medical professionals updated with the latest developments in the field, these seminars can act as a platform for promoting ethical practices in healthcare as a hospital policy.
-    Brand Building exercises like direct promotion and marketing to public, corporate tie-ups, Tie-up with government agencies like CGHS, etc.
-    Local Newspapers: Keeping your local community reporter apprised of changing trends taking place in your specialty deserves coverage.
-    Articles: Hospital & empanelled doctors can develop angles and story lines on the treatment & perception of healthcare like importance of preventive care, new technology/procedures, etc.
-    Trade Marketing is to promote the Hospital brand before various clients who can provide opportunity to our hospital by referring their patients who otherwise unable to treat them at their level.